Web Survey Bibliography
Title Building and Measuring Customer Loyalty on the Internet
Author Ward, C., Wong, T.
Year 1999
Access date 25.06.2004
Abstract Catherine Ward, Senior Research Manager and Thomas Wong, Research Group Manager, Consumer and Commerce Group, Microsoft Corporation. Do traditional customer satisfaction models apply in the Internet world? What are the most leverageable factors in the Internet user experience? Are these factors different for access vs. vertical Internet categories? Share Microsoft’s many challenges and learnings about factors that contribute to building loyalty in a world that encourages sampling and constant change, including our take on: (1) Why AOL customers don’t leave, (2) What metrics should be tracked to measure loyalty among Internet site/service users, (3) What impact non-pc devices may have on user loyalty/behavior.
Year of publication1999
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 1999 (45)
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Back to the Future of Online Polling; 1999; Taylor, H., Terhanian, G., Mitofsky, W. J.
- Nonresponse in Web Surveys; 1999; Vehovar, V.
- Designing Web Usability: The Practice of Simplicity; 1999; Nielsen, J.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Survey research; 1999; Krosnick, J. A.
- Factors affecting measurement stability. More is not necessarily better: Effects of number of items...; 1999; Thomas, R. K.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.
- Question Appraisal System - QAS-99 ; 1999; Willis, G. B., Lessler, J. T.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Internet Systems for Evaluation Research; 1999; Watt, J. H.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.
- The Effect of Incentives on Response Rates in Interviewer-Mediated Surveys; 1999; Singer, E., van Hoewyk, J., Gebler, N., Raghunathan, T., McGonagle, K.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Internet Survey Data Collection: The Case Of Webqual; 1999; Deans, K. R., Adam, S.
- Drop-out caused by JavaScript: "I could not have expected this to happen " - A Web experiment...; 1999; Reips, U.-D., Schwarz, S.
- Can Internet Polling Work? Strategies for Conducting Public Opinion Surveys Online; 1999; Flemming, G., Sonner, M.
- Development of a system for on-line evaluation of teaching; 1999; Marsh, J., Jones, Ja., Boehnker, D. N., Mavis, K.
- Improving Electronic Data Collection and Dissemination Through Usability Testing; 1999; Murphy, E. D., Marquis, K., Hoffman, R., Saner, L., Tedesco, H., Harris, C.
- Internet Data Collection at the U.S. Census Bureau; 1999; Kanarek, H., Sedivi, B.
- The internet ... A possible research tool?; 1999; Senior, C., Smith, Mi.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- On-line focus groups: Mainstream in the millennium?; 1999; Thorne, G.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Recruiting sources for on-line studies; 1999; Bradford, D. P.
- Research and the Internet: a winning combination; 1999; Clarkson, B.
- Surveying collegiate Net surfers; 1999; Wygant, S., Lindorf, R.
- An empirical comparison of traditional and web-based experimental survey administration: Could it be...; 1999; Frey, B. F.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Complementary and alternative medicine use by patients with inflammatory bowel disease: An Internet...; 1999; Meddings, J. B., Hilsden, R. J., Verhoef, M. J.
- Computer-Assisted Interviewing: The Design and Application of Survey Software to the Wired Suburb Project...; 1999; Hampton, K. N.
- Pollsters.com; 1999; Mitofsky, W. J.
- Realtime Interviewing Using the World Wide Web; 1999; Chen, Pe., Hilton, S. M.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- Designing and implementing Web-based surveys; 1999; Lazar, J., Preece, J.
- Overcoming Methodological Concerns in the Investigation of Online Sexual Activities; 1999; Cooper, A., Scherer, C. R., Mathy, R.
- E-mail surveys: what we've learned thus far; 1999; Schuldt, B. A., Totten, J. W.
- Privacy Issues in Internet Surveys; 1999; Cho, H., LaRose, R.
- Research Methodology: Taming the Cyber Frontier-Techniques for Improving Online Surveys; 1999; Kaye, B. K., Johnson, T. J.
- Surveying Through Cyberspace; 1999; Supowitz, J. A.
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Introductory notes on Web interviewing; 1999; Ahlhauser, B.